01
Scammer ad
Split frame naming a named counterfeit on one side and the real product on the other. Weaponizes a fraud the buyer already fears.
Creative library
103 ad formats, with the example attached
Most creative briefs die on a blank page. This is the opposite: every format we have seen carry spend, paired with the actual ad, tagged by the job it does, and linked to brands still running it today. Statics first, then the video hooks.
45 statics with a real creative58 video hooks39 video formats with an example25 formats that work for property
The five that were printing
5 shownThese were called out separately as the statics actively carrying spend at the time of capture, not just formats that exist. If you only build five things this month, build these.
02
Lo-fi outcome
Handheld phone photo of the result with handwriting over it. Deliberately unproduced so it reads as a person, not a brand.
03
The goodbye
Black card, broken-heart emoji, a retirement-sale letter signed by the team. Urgency dressed as an announcement, not a discount.
04
The whiteboard
Cost math written by hand and photographed: the expensive outcome against the cheap prevention. Arithmetic does the persuading.
05
Breaking news
Editorial news card plus a LEARN MORE button. Borrows a publisher's authority for a claim the brand could not make alone.
40 static formats
40 shownTwo jobs sit underneath all forty. Camouflage formats borrow an interface the feed already trusts, the Notes app, a WhatsApp thread, a Reddit post, a story screenshot, and they hold up on cold traffic. Claim formats interrupt with a statement the viewer has to resolve, and they pay off on people who already know who is talking.
01
X reasons why
Numbered reasons stacked over the product. "5 reasons this actually works" — a countable promise, cheap to scan.
02
IG story screenshot
A story with the poll sticker still in it. Reads as someone else's screenshot rather than a placement.
03
Us vs them
Two receipts held side by side, theirs long and yours short. The comparison is physical, not a table.
04
Venn diagram
Two overlapping circles making the argument that the category ignores half the problem.
05
Don't buy this
The brand tells you not to buy its own product, then qualifies who should. Refusal as a filter.
06
iPhone notes
Apple Notes on dark mode listing symptoms. The most copied camouflage format on the feed.
07
Text message thread
An iMessage exchange where one friend recommends it to another. The sell is overheard, not delivered.
08
Whiteboard
Marker diagram comparing the standard path to the standard path plus you. Handwriting signals no ad budget.
09
Low stock alert
Selling-out banner across the pack shot. Scarcity stated as inventory status rather than a deadline.
10
We're sorry
A public apology card. Whatever they are apologizing for is the benefit — sold out, too popular, too strong.
11
Customer testimonial
Product photo with one pulled review quote set large. Single objection answered per ad.
12
New vs old
The category's old form beside the new one. Frames the purchase as an upgrade decision, not a first purchase.
13
Breaking news
News-card layout attacking a household product by name. Borrowed editorial authority for a hostile claim.
14
Transformation timeline
Day 7 / 14 / 30 across one strip. Makes the wait explicit so the buyer sets their own expectation.
15
Reddit style
A fabricated subreddit thread with upvotes and replies. Peer advice rather than brand advice.
16
In case of emergency
Break-glass box holding the product. Positions it as the thing you reach for at the worst moment.
17
Google search
Autocomplete dropdown finishing the customer's own symptom query. The demand is shown, not asserted.
18
Problem vs solution
Hard split, ugly left and clean right. The most basic compare and still the most durable.
19
Side effect
The benefit written as a warning. "Cravings may disappear" — reframes a claim the ad could not make straight.
20
Bundle offer
Flatlay of everything included with the strike-through price on top. Value shown by count of objects.
21
Stat headline
One number at display size with the source line beneath. Needs a real figure or it reads as decoration.
22
Doodle
Rough sketch explaining the mechanism. Amateur drawing buys attention that a render does not.
23
Hack 101
Framed as a trick being taught rather than a product being sold. Teaching posture, purchase outcome.
24
Email screenshot
An announcement email captured as an image. Inbox layout signals company news, not paid placement.
25
Don't be an idiot
Insults the buyer for paying full price, then shows the multi-buy. Aggression as a price frame.
26
Meme static
A current meme with the product edited in. Short shelf life, near-zero production cost.
27
Trustpilot stack
Three review cards stacked with stars and reviewer names. Volume of proof over depth of proof.
28
Text on skin
The claim written in marker on the body part it treats. Puts the copy inside the photo.
29
Native closeup
Ultra-tight photo of the problem with no branding at all. Pure feed camouflage, hook does the work.
30
Claymation
Clay characters staging the scenario. Novelty carries the stop; the format has no inherent argument.
31
AI podcast
A generated host at a mic mid-episode. Wears a format the viewer chooses to watch voluntarily.
32
Tier list
S through C ranking with the product in S. Invites disagreement, which is engagement.
33
Zero stars
A sarcastic one-star review that is actually a compliment. Negative shape, positive payload.
34
Green screen
Person keyed over a screenshot they are reacting to. Borrowed from the organic editing grammar.
35
X signs
"10 signs you have X" as a self-diagnosis checklist. The reader qualifies themselves into the funnel.
36
Myth vs fact
Split card correcting a belief the buyer holds. Works when the myth is one they actually believe.
37
Cross-out problems
List of complaints struck through one by one. Objection handling compressed into one frame.
38
You can avoid
A competitor's one-star review circled in red beside your product. Their failure is the proof.
39
Us vs us
Own product against own product. Sells the range while looking like a comparison.
40
Warning + urgency
Hazard styling over a 24-hour deadline. Visual grammar of an alert applied to a discount.
58 video formats
39 with a confirmed exampleNearly all of these are one piece to camera with the prop, the location or the narrator swapped. That is what makes them cheap: you are rotating the container, not producing 58 different films. Where the format was demonstrated with a named example, that example is below. Where it was not, the card says so and the link opens a live Ad Library search instead of showing you the wrong ad.
01
Country vs country
Same product, two countries, two prices or two reactions. The gap is the argument.
03
Un-gatekeeping
Framed as leaking something the industry would rather keep quiet.
04
Storytelling testimonial
A full before-and-after story told once, product arriving late as the turning point.
05
Competitor call-out
Names a rival product on camera and takes it apart.
09
AI podcast
Generated podcast set. Borrows a format people choose to watch.
10
AI doctor
Authority figure delivering the mechanism. Check the claims before copying this one.
11
Claymation
Clay or craft characters acting out the problem. Novelty buys the stop.
13
AI skeleton
Anatomy render showing what is happening inside. Works for anything physical.
14
Green screen
Creator keyed over the screenshot or article they are reacting to.
15
On my journey to X outcome
Product placed inside a goal the narrator already announced.
16
IG comment response
Reply to a real comment. Objection handling with a built-in reason to exist.
18
Walking yap
Walk and talk. Movement holds attention through a long explanation.
19
Car yap
Filmed in the car. The most native-looking setting on the feed.
20
Customer call
Recorded call with a real customer. Proof you cannot fake cheaply.
22
We apologise
Apology video where the thing being apologised for is the benefit.
23
Street interview
Vox pop. A stranger's answer becomes the hook.
24
Did you know
One surprising fact, then the product as the response to it.
25
Went viral
Leads with the fact that it already spread. Social proof as the opener.
27
I wish I knew
Regret framing. The lesson is the hook, the product is the lesson.
28
Knowledge drop
Teaches something real for most of the runtime.
29
Blind taste test
Unscripted reaction test. Works when the product wins on feel.
30
Myths
Numbered myths knocked down on camera.
31
Stats
Numbers on screen, narrated. Needs a real source.
38
Text wall
Wall of text read aloud. Ugly, high completion when the text is good.
40
DM I get every day
Answers the question the brand gets daily. Pre-qualified objection.
41
My biggest insecurity
Confession opener. High stop rate, only works if it is genuine.
42
Doctor authority skit
Skit with a doctor character. Watch the compliance line.
43
30 min vs 30 sec
The slow way against the fast way, timed on screen.
44
ASMR
No voice. Product sound carries retention.
45
Pope in the pool
Something visually odd runs while the boring explanation is delivered.
47
Warning
Warning framing over a normal offer.
48
Ingredient call-out
Reads the competitor's label out loud.
49
GRWM
Get ready with me. Product appears inside an existing routine.
50
I need to know
Rhetorical demand that sets up the answer.
51
Huge news incoming
Announcement energy applied to a launch or restock.
52
Filming screen
Screen recording. Right format for anything software.
53
Day X
Day N of a streak. Serialised, builds a reason to follow.
55
Propaganda I'm falling for
Creator admits they were sold. Confession instead of recommendation.
57
IG shot
Screen-recorded IG post. Borrowed organic credibility.
01Country vs country
02Guinea pig
03Un-gatekeeping
04Storytelling testimonial
05Competitor call-out
06If your blank looks like this
07Clear action hook
08Duo
09AI podcast
10AI doctor
11Claymation
12AI song
13AI skeleton
14Green screen
15On my journey to X outcome
16IG comment response
17Yapper + visual pain image
18Walking yap
19Car yap
20Customer call
21Exposing scammers
22We apologise
23Street interview
24Did you know
25Went viral
26Founder intro
27I wish I knew
28Knowledge drop
29Blind taste test
30Myths
31Stats
32Study-based
33I challenge
34VSL
35Whiteboard
36Faceless yap
37Pixar mini movie
38Text wall
39POV
40DM I get every day
41My biggest insecurity
42Doctor authority skit
4330 min vs 30 sec
44ASMR
45Pope in the pool
46X competition
47Warning
48Ingredient call-out
49GRWM
50I need to know
51Huge news incoming
52Filming screen
53Day X
54Question hook
55Propaganda I'm falling for
56Months later
57IG shot
58Pinterest collage
How to actually run it
Format is the axis, not the idea
Hold the audience and the message fixed, rotate the format. Five formats against one message tells you which container people accept before you spend anything testing a second message.
Match the format to the temperature
Cold traffic gets camouflage, the formats that look like something a person posted. Warm and retargeting audiences get claim, compare and proof, where the viewer already knows the brand.
Check the run before you copy
Every link opens that brand's live library. If the format has disappeared from their account, it stopped working for them. Ten seconds of checking saves a week of production.
Want this run on your account?
We pick the formats that fit your offer, build them, and rotate them before the fatigue shows up in the numbers. Start with the free audit and we will tell you which formats you are missing.
Static examples are frames from an August 2026 format teardown, cropped to the ad being shown. Video examples come from the same teardown and are only shown where the example could be identified with confidence: 39 of the 58. Formats marked works for property translate to Dubai real estate with the proof swapped: receipts become service-charge maths, transformations become handover timelines, low stock becomes units left in the release.